When we first started out we were obsessed with making everything unisex, which is great but in the process we kinda banned pink!
We did this because more and more parents today are choosing unisex party bags because they want to keep things simple, inclusive, and thoughtful. It takes the pressure off trying to tailor bags by gender, which can sometimes feel outdated or limiting. Unisex bags let every child feel equally celebrated, without assumptions about what they should like based on whether they’re a boy or a girl. It also makes life a lot easier for busy parents planning a party, one design, one happy group of kids, no stress. And honestly, it’s just nice to focus on fun, smiles, and shared excitement, rather than labels.