About Bags WonderFull
Meet Jess
School and I didn’t really get on. Not because I wasn’t capable, but because my brain simply didn’t work the way school needed it to. Dyslexia meant that sitting still and concentrating on one thing for hours at a time was never going to be my forte. What I discovered, early on, was that running my own business suited my brain perfectly. I could follow a thought wherever it led, jump to something else when I needed to, and come back to finish things off on my own terms. Before Bags WonderFull I built and ran two highly profitable companies. This is my third, and by some distance my favourite.
I’ve never particularly liked being the face of a business. I’m much more comfortable in the background, making things, obsessing over whether a product is good enough, testing whether a child will actually engage with it or just politely put it down. But here I am. This is me sharing. I might do a bit more of it. Although I probably won’t.
When I was diagnosed with breast cancer last year, Bags Wonder Full became my safe space. Somewhere I could come and create and focus and not think about the unthinkable. It gave me purpose at exactly the moment I needed it most, and it reminded me why I started it in the first place.
I didn’t start this business because I was a parent who spotted plastic tat at a party and thought someone should do something about it. That story is on roughly every other party bag website, and while I understand it, it’s not mine. I started it because I genuinely love creating something better. And because I’m making it for my absolute favourite kind of people, children. The ones with fresh ideas, complete innocence, and zero judgement. Making things for them, and trying to make those things as good as they can possibly be at the best possible price, is something I feel genuinely lucky to do
Original. Exclusively Ours.
A lot of what you’ll find in our bags doesn’t exist anywhere else. We’ve designed over half of our products completely from scratch and they’re exclusively available through Bags WonderFull.
That matters because it’s the difference between a party bag that surprises and one that doesn’t. Anyone can source a plastic toy from a wholesaler. What we’ve spent our time doing is creating things that do something to a child’s imagination rather than just filling space. Things that spark something. Things that a child picks up and genuinely doesn’t know what to do with for a moment and then absolutely does.
We’re proud of what we’ve made. And there’s a lot more to come.
Made for Every Child
The majority of our bags are unisex. Our imagery reflects the real world. You won’t find tiny waisted princesses or gender stereotypes in anything we make. We made a deliberate decision from the start to challenge what the party bag market had always assumed about children.
We also design with neurodiversity in mind. Many of our products are sensory, immersive, or tactile, not as a box ticking exercise but because we genuinely believe every child at a party deserves something that works for them.
Eco Conscious. Honestly.
We’re not going to tell you we’re a completely green company, because we’re not. Some products contain an element of plastic, a hairband has elastic in it. We’re not going to pretend otherwise.
What we will tell you is what we’ve actually done. We’ve eliminated plastic packaging entirely, everything is card. We order in bulk to remove individual plastic wrapping, saving hundreds of thousands of unnecessary plastic bags. We avoid ABS plastic toys completely, print with plant-based inks, and send exact quantities so nothing goes to waste.
And we refuse to accept that eco-friendly has to mean boring. We’ve all seen it, the party bag that amounts to a wooden clothes peg, a crayon, and some wings. Brown packaging, worthy intentions, but you can care about the planet and still make something genuinely wonderful. That’s what we’re trying to do.
A Game-Changer for Busy Parents
We know that for a lot of parents, the party bag is the last thing on a very long list. The sourcing, the ordering, the filling, the inevitable multipack surplus that ends up in that drawer that never quite closes, it adds up to a significant amount of time and stress.
Our Ultimate Bags are pre-filled, beautifully made, and ready to go. Our Builder Bags let you choose exactly what goes in, in the exact quantities you need. Either way, the hard work is done.
Meet Jess
School and I didn’t really get on. Not because I wasn’t capable, but because my brain simply didn’t work the way school needed it to. Dyslexia meant that sitting still and concentrating on one thing for hours at a time was never going to be my forte. What I discovered, early on, was that running my own business suited my brain perfectly. I could follow a thought wherever it led, jump to something else when I needed to, and come back to finish things off on my own terms. Before Bags WonderFull I built and ran two highly profitable companies. This is my third, and by some distance my favourite.
I’ve never particularly liked being the face of a business. I’m much more comfortable in the background, making things, obsessing over whether a product is good enough, testing whether a child will actually engage with it or just politely put it down. But here I am. This is me sharing. I might do a bit more of it. Although I probably won’t.
When I was diagnosed with breast cancer last year, Bags WonderFull became my safe space. Somewhere I could come and create and focus and not think about the unthinkable. It gave me purpose at exactly the moment I needed it most, and it reminded me why I started it in the first place.
I didn’t start this business because I was a parent who spotted plastic tat at a party and thought someone should do something about it. That story is on roughly every other party bag website, and while I understand it, it’s not mine. I started it because I genuinely love creating something better. And because I’m making it for my absolute favourite kind of people, children. The ones with fresh ideas, complete innocence, and zero judgement. Making things for them, and trying to make those things as good as they can possibly be at the best possible price, is something I feel genuinely lucky to do
A lot of what you’ll find in our bags doesn’t exist anywhere else. We’ve designed over half of our products completely from scratch and they’re exclusively available through Bags WonderFull.
That matters because it’s the difference between a party bag that surprises and one that doesn’t. Anyone can source a plastic toy from a wholesaler. What we’ve spent our time doing is creating things that do something to a child’s imagination rather than just filling space. Things that spark something. Things that a child picks up and genuinely doesn’t know what to do with for a moment — and then absolutely does.
We’re proud of what we’ve made. And there’s a lot more to come.
Made for Every Child
The majority of our bags are unisex. Our imagery reflects the real world. You won’t find tiny-waisted princesses or gender stereotypes in anything we make, we made a deliberate decision from the start to challenge what the party bag market had always assumed about children.
We also design with neurodiversity in mind. Many of our products are sensory, immersive, or tactile, not as a box-ticking exercise but because we genuinely believe every child at a party deserves something that works for them.
We’re not going to tell you we’re a completely green company, because we’re not. Some of our products contain material that includes an element of plastic, a hairband, for example, has elastic in it. We’re not going to pretend otherwise.
What we will tell you is what we’ve actually done.
We’ve eliminated plastic packaging entirely. Every bit of packaging we use is card. We order in bulk specifically to remove the individual plastic wrapping that would otherwise come with each product, before we made that change, every item arrived in its own little plastic bag. Across thousands of units, that represented hundreds of thousands of pieces of unnecessary plastic. Now it doesn’t exist.
We avoid ABS plastic toys completely. We print with plant-based inks. We send you the exact quantities you need so you’re not buying excess and throwing away what’s left.
And we refuse to accept that eco-friendly has to mean boring. We’ve all seen it, the party bag contents that amount to a wooden clothes peg, a crayon, and some wings to make a fairy that no child is remotely excited about. Brown packaging, worthy intentions, and a child’s face that says everything. We think you can care about the planet and still make something genuinely wonderful. That’s what we’re trying to do.
A Game Changer for Busy Parents
We know that for a lot of parents, the party bag is the last thing on a very long list. The sourcing, the ordering, the filling, the inevitable multipack surplus that ends up in that drawer that never quite closes, it adds up to a significant amount of time and stress.
Our Ultimate Bags are pre-filled, beautifully made, and ready to go. Our Builder Bags let you choose exactly what goes in, in the exact quantities you need. Either way, the hard work is done.